Library
CFG provides members with a complete library of publications, industry news, marketing trends, best practices, and professional development tools. The information below provides a snapshot of the issues we challenge regularly. If you'd like to share in the many benefits CFG members enjoy, please visit our
Membership page for details, then contact us.
Research
Highlights from past research. For more information about our research contact
info@cfgglobal.com
- Lead Generation Practices
- Marketing Organizational Structure
- Commercial Banking Sales Productivity
- Marketing Support in De-Centralized Commercial Markets
- Cross-Selling Practices in Commercial Banking
- Product Bundling
- Win/Loss Tracking
- Marketing Organization Model
- Commercial Banking Sales Effectiveness
- 2004 Marketing Spending Budgets
- 2003 Marketing Spending
- Marketing Productivity & Effectiveness
- Marketing Budgets
- E-Commerce Marketing
- Y2K Marketing Spending
- Sales Productivity
Publications
The CFG Library provides members with industry news, marketing trends, best practices, and education. Become a member today -
membership@cfgglobal.com
Newsletters
Marketing Views & News (2005)
Key Topics: Organic Revenue Growth Drives Return, Marketing Checklist for Strategic Planning, Lead Generation, Working with Sales on Leads, Creative Marketing, Creative Briefs, CEO Opinion Research, Marketing Execs. Speak Out on Marketing
Marketing Views & News (2004)
Key Topics: Corporate Banking Strategy, Information Architecture for Emerging Channels, Trends in Corporate Research/Competitive Intelligence & New Markets/Products,
The new CFG Journal
Key Topics: Spin Marketing, Sales Effectiveness, Business Intelligence, Resource Management, Airbus NA, Harrah's Casino
E-Marketing
Key topics: Brand Value, Distribution Channels, Research, Media Mining, Advertising, and Cash Management
Point and Click Key topics: Bank Marketing, Worksite Marketing, Branding, Advertising, B2B Marketing, E-Commerce, and Business Intelligence
Transitioning to the 21st Century
Key topics: Future of FS Marketing, Account Management, Integrated Marketing Communications, Business Design, Marketing Productivity
New Beginnings (Paper Only)
Key Topics: ROI in Marketing, Internet as Marketing Tool, Brand, World-Class Account Management, Segmentation
The Magic of Marketing (Paper Only)
Key Topics: Deregulation, Consolidation, Marketing in the Future, Competing in a Deregulated Marketplace, Product Packaging, Distribution & Promotion, Sustaining Competitive Advantages, Results of a National Customer Relationship Audit
Navigating Change in Bank Marketing (Paper Only)
Key Topics: Trends in the U.S Banking Industry, Games Marketers Play, Sales Management Tools, Market Segmentation, Managing External Data, Benchmarking Product Management, Challenges in Achieving Excellent Quality
Leveraging Marketing for Improved Profitability and Growth (Paper Only)
Key Topics: Customer Profitability: Identifying the Problem, Exacting the Science of Measurement, Shrinking Profitability, Non-Traditional Market Segmentation; Valuing Customer Loyalty, Driving Product Profitability, Strategic Customer Investment, Building Marketing Communication Programs, Making Change Happen
Integrating Marketing (Paper Only)
Key Topics: The Secret to Successful Relationship Banking, Making the Most of Customer Communications, Integrated Databases, Leveraging Vendor Relationships, Breaking Down Barriers to Internal Partnerships
Strategies for Marketing the Focused Bank (Paper Only)
Key Topics: Review of Current Banking Environment, Marketing as Change Agent, Strategic Opportunities in Regulatory/Legislative Gaps, U.S. Banking in International Waters, Corporate Bank Message on Wall Street, Benchmarking Leadership Practices in Marketing, Micro-Marketing Techniques, Mergers and Commercial Customer Files
Change or Perish (Paper Only)
Key Topics: Market Orientation, Competing Through Quality, Benchmarking to Effect Change, Customer-Focused Company, Comprehensive Communications Planning, Targeted Customer Communications, Profitability
Yes, We Can Go Back to Basics! (Paper Only)
Key Topics: Research as a Competitive Tool, Promoting Research to Management, Product Management, Research as a Promotional Tool, Link Between Information Systems and Innovation, Keys to Surviving the 90's, Optimal Target Groups
The Decade of Service (Paper Only)
Key Topics: The Marketing Advantage, Quality Awards, the Human Side of Quality, Service & Marketing, Customer's Role in Determining Quality Standards, Six Sigma, Management's Role in Developing & Maintaining Standards
White Papers
| 2006 |
Lead Generation Practices
Customer Message Management
Creative Briefs
Managing the Business Marketing
Merger& Acquisition Communications
Marketing Dashboards
Research: Technology & Tools |
| 2005 |
Integrated Marketing Communications
Return on PR Investment
CFO's & Bankers on Marketing
B2B Research Q&A
Marketing: Member of Sales Team
New Prod. Dev.: Valid Strategy for banks? |
| 2004 |
Value Proposition Nirvana
Protecting the Research Brand
Managing the Marketing Department: Part 2
Managing the Marketing Department: Part 1 |
| 2003 |
Designing Performance Relationships
B2B Market Research
The People Side of Marketing |
| 2002 |
Competitive Intelligence
Customer Relationship Management (CRM) Marketing |
| 2001 |
Shaping & Sustaining Brand Excitement
Creating Sales Through Marketing
Meaningful Research on a Budget White Paper |
| 2000 |
Research 2000 |
| 1999 |
Finding New Customers
Marketing Capital Markets Solutions to Middle Market Companies |
| 1998 |
Research: Global & Internet
Corporate Payment Systems...What the future holds |
| 1997 |
Data Warehousing, Mining and Marketing |
| 1997 |
Marketing Financial Services on the Internet |
| 1997 |
Marketing Financial Services to Small Businesses |
| 1996 |
Brand Equity
Alternative Delivery Channels and Segmentation of the Middle Market |
| 1995 |
Priority Issues in Cash Management |
